{"id":1680,"date":"2026-03-31T08:52:19","date_gmt":"2026-03-31T08:52:19","guid":{"rendered":"https:\/\/blackcapitaltechnology.com\/?page_id=1680"},"modified":"2026-05-08T08:12:20","modified_gmt":"2026-05-08T08:12:20","slug":"brandguide","status":"publish","type":"page","link":"https:\/\/blackcapitaltechnology.com\/se\/brandguide\/","title":{"rendered":"Brandguide"},"content":{"rendered":"<section class=\"bde-section-1680-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-1680-110 bde-columns\"><div class=\"bde-column-1680-111 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-149 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-150 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-1680-151 bde-image2 lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2025\/12\/bct-logo-med-navnetraek-hvid.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><div class=\"bde-text-1680-152 bde-text\">\nBrand Guide \u00b7 2025\n<\/div>\n<\/div><div class=\"bde-div-1680-154 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-1680-233 bde-code-block\">\n\n  <button class=\"toc-toggle\" type=\"button\" aria-label=\"Toggle table of contents\" aria-expanded=\"false\">\n  <span class=\"toc-toggle-lines\">\n    <span><\/span>\n    <span><\/span>\n    <span><\/span>\n  <\/span>\n<\/button>\n\n<nav class=\"toc\">\n  <ul id=\"toc-list\"><\/ul>\n<\/nav>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-column-1680-112 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-234 bde-div\">\n              \n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-1680-239 bde-image2 lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Vector-Illustration.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 457px; --smush-placeholder-aspect-ratio: 457\/628;\"><div class=\"bde-div-1680-240 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-238 bde-heading\">\nBCT Brand Guide\n<\/h1><div class=\"bde-text-1680-237 bde-text\">\nThis guide is designed as a practical tool for everyone working with the BCT brand across day-to-day touchpoints. Its purpose is to make it easier to create consistent, recognisable, and high-quality communication across presentations, website pages, social media, proposals, cases, ads, and internal material.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-117 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-248 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-114 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-115 bde-text\">\n01\n<\/div><h2 class=\"bde-heading-1680-113 bde-heading\">\n<strong>Intro<\/strong>\n<\/h2><div class=\"bde-fancy-divider-1680-116 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div>\n<\/div><div class=\"bde-grid-1680-118 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-119 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-235 bde-text\">\nWhat is this guide?\n<\/div><div class=\"bde-text-1680-236 bde-text\">\nThe brand guide covers everything from logo and colours to imagery and tone of voice. Each section contains concrete guidelines and examples, so you know exactly what to do \u2014 and what to avoid.\n<\/div>\n<\/div><div class=\"bde-div-1680-385 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-386 bde-text\">\nHow to use this guide\n<\/div><div class=\"bde-rich-text-1680-388 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li>Use the side menu to navigate to the relevant section<\/li>\n<li>Download logos and fonts under \"<strong>Download Assets<\/strong>\"<\/li>\n<li>Follow the do's and avoid the avoid's in each section<\/li>\n<li>Not sure? Write to marketing@bct.dk<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-389 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-390 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-391 bde-text\">\n02\n<\/div><h2 class=\"bde-heading-1680-392 bde-heading\">\nBrand Essence\n<\/h2><div class=\"bde-fancy-divider-1680-393 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div>\n<\/div><div class=\"bde-columns-1680-402 bde-columns\"><div class=\"bde-column-1680-403 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-405 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-406 bde-text\">\nPrimary \u2014 Dark background\n<\/div><h1 class=\"bde-dual-heading-1680-603 bde-dual-heading\">\n\n\n            <span data-style=\"primary\" class=\"dual-heading--primary\">Den mest<\/span>\n\n            <span data-style=\"secondary\" class=\"dual-heading--secondary\">m\u00e4nniska<\/span>\n\n            <span data-style=\"primary\" class=\"dual-heading--primary\">AI <br>f\u00f6retag i v\u00e4rlden.<\/span>\n\n\n\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-column-1680-404 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-408 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-409 bde-text\">\nMission\n<\/div><div class=\"bde-text-1680-414 bde-text\">\nTo solve real business problems through tailored digital products, sharp strategy, and technology built for reality.\n<\/div>\n<\/div><div class=\"bde-div-1680-411 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-412 bde-text\">\nVision\n<\/div><div class=\"bde-text-1680-415 bde-text\">\nTo set the standard for AI-driven business architecture in the Nordics by combining deep technical expertise with real business understanding.\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"bde-div-1680-421 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-522 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-426 bde-text\">\nWhat this means in practice\n<\/div><h1 class=\"bde-dual-heading-1680-427 bde-dual-heading\">\n\n\n            <span data-style=\"primary\" class=\"dual-heading--primary\">We do not start with hype. We start with the work itself.<\/span>\n\n            <span data-style=\"secondary\" class=\"dual-heading--secondary\">We look at how people actually operate, where friction happens, and what would make technology genuinely useful.<\/span>\n\n            <span data-style=\"primary\" class=\"dual-heading--primary\">From there, we build solutions that make sense in context and can live in real operations.<\/span>\n\n\n\n<\/h1>\n<\/div><div class=\"bde-grid-1680-509 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-510 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-511 bde-text\">\nHuman-first technology\n<\/div><div class=\"bde-text-1680-512 bde-text\">\nTechnology should adapt to people and workflows, not the other way around.\n<\/div>\n<\/div><div class=\"bde-div-1680-513 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-514 bde-text\">\nPragmatic innovation\n<\/div><div class=\"bde-text-1680-515 bde-text\">\nWe build solutions that work in practice, create momentum, and hold up in reality.\n<\/div>\n<\/div><div class=\"bde-div-1680-516 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-517 bde-text\">\nDeep expertise\n<\/div><div class=\"bde-text-1680-518 bde-text\">\nWe are highly technical and deeply experienced, but we communicate clearly and without unnecessary noise.\n<\/div>\n<\/div><div class=\"bde-div-1680-519 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-520 bde-text\">\nBuilt for reality\n<\/div><div class=\"bde-text-1680-521 bde-text\">\nWe stay close to operations, users, and context. The best solution is the one that gets used.\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-446 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-447 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-448 bde-text\">\n03\n<\/div><h2 class=\"bde-heading-1680-449 bde-heading\">\nLogo\n<\/h2><div class=\"bde-fancy-divider-1680-450 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div>\n<\/div><div class=\"bde-div-1680-486 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-489 bde-text\">\nThe BCT logo is one of the brand's most recognisable assets and should always be used with care and consistency. The logo represents the balance at the core of BCT: technical precision, clarity, and a distinct but approachable expression.\n<\/div>\n<\/div><div class=\"bde-grid-1680-549 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-550 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-551 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-1680-552 bde-image2 lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/03_Inverted_Med_Navnetraek-1.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n<\/div><div class=\"bde-div-1680-553 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-845 bde-text\">\nPrimary Logo\n<\/div><div class=\"bde-text-1680-844 bde-text\">\nBCT symbol + wordmark\n<\/div><div class=\"bde-rich-text-1680-562 bde-rich-text breakdance-rich-text-styles\">\n<p>This is the preferred and default logo. It should be used whenever space allows and whenever the full brand name needs to appear clearly.<\/p>\n<p>Use the primary logo for:<\/p>\n<ul>\n<li>website<\/li>\n<li>presentations<\/li>\n<li>proposals<\/li>\n<li>case material<\/li>\n<li>most branded surfaces<\/li>\n<li>social content where space allows<\/li>\n<\/ul>\n<p><strong>This should always be the first choice. And should be - if possible - placed bottom left.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-556 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-557 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-1680-558 bde-image2 lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/04_Inverted_Uden_Navnetraek.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n<\/div><div class=\"bde-div-1680-559 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-847 bde-text\">\nSecondary logo\n<\/div><div class=\"bde-text-1680-846 bde-text\">\nBCT symbol only\n<\/div><div class=\"bde-rich-text-1680-563 bde-rich-text breakdance-rich-text-styles\">\n<p>This version is used when the primary logo does not fit or when a more compact expression is needed.<\/p>\n<p>Use the secondary logo for:<\/p>\n<ul>\n<li>small digital placements<\/li>\n<li>profile images<\/li>\n<li>favicons<\/li>\n<li>compact layouts<\/li>\n<li>situations where the full logo becomes too small to read<\/li>\n<\/ul>\n<p><strong>Use this only when the primary logo is not practical.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-543 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-544 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-1680-581 bde-image2 lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/03_Inverted_Navnetraek.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n<\/div><div class=\"bde-div-1680-546 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-848 bde-text\">\nWordmark only\n<\/div><div class=\"bde-text-1680-849 bde-text\">\nSupporting wordmark\n<\/div><div class=\"bde-rich-text-1680-584 bde-rich-text breakdance-rich-text-styles\">\n<p>The wordmark can be used in selected cases where the symbol-led versions are not suitable.<\/p>\n<p>Use the wordmark only for:<\/p>\n<ul>\n<li>narrow formats<\/li>\n<li>specific layout systems<\/li>\n<li>branded compositions where the full name needs emphasis<\/li>\n<li>approved applications where the symbol would create imbalance<\/li>\n<\/ul>\n<p><strong>This is not the default logo and should be used selectively.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-1680-585 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-586 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-587 bde-text\">\nLogo hierarchy\n<\/div><div class=\"bde-rich-text-1680-592 bde-rich-text breakdance-rich-text-styles\">\n<p>When choosing a logo, always follow this order:<\/p>\n<ol>\n<li><strong>Primary logo<\/strong>: BCT symbol + wordmark<\/li>\n<li><strong>Secondary logo<\/strong>: BCT symbol only<\/li>\n<li><strong>Wordmark only<\/strong>, if the first two are not suitable If a dark background is used, switch to the inverted version of the same logo.<\/li>\n<\/ol>\n<\/div>\n<\/div><div class=\"bde-div-1680-593 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-594 bde-text\">\nBest practice\n<\/div><div class=\"bde-rich-text-1680-595 bde-rich-text breakdance-rich-text-styles\">\n<p>When in doubt, use the full primary logo. Only move to the simpler versions when space, readability, or format requires it. The goal is not to maximise variation.<\/p>\n<p>The goal is to use the most complete and recognisable version possible in each situation.<\/p>\n<\/div>\n<\/div><div class=\"bde-div-1680-596 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-597 bde-text\">\nAvoid\n<\/div><div class=\"bde-rich-text-1680-598 bde-rich-text breakdance-rich-text-styles\">\n<p>Avoid the following:<\/p>\n<ul>\n<li>adding drop shadows<\/li>\n<li>applying outlines<\/li>\n<li>changing colours<\/li>\n<li>distorting the shape<\/li>\n<li>placing the logo on busy backgrounds without enough contrast<\/li>\n<li>using low-quality exports recreating the logo manually<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-1680-604 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-605 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-606 bde-text\">\nLogo download\n<\/div><div class=\"bde-rich-text-1680-607 bde-rich-text breakdance-rich-text-styles\">\n<p>Logo assets can be accessed here: <a href=\"https:\/\/drive.google.com\/drive\/folders\/1oYD5JCwgvPstmIWKR7ng6FyqWs2vE9dB\"><strong>BCT Logo Drive Folder<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-614 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-615 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-616 bde-text\">\n04\n<\/div><h2 class=\"bde-heading-1680-617 bde-heading\">\nTone of voice\n<\/h2><div class=\"bde-fancy-divider-1680-618 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div>\n<\/div><div class=\"bde-div-1680-619 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-620 bde-text\">\nBCT\u2019s tone of voice should feel clear, intelligent, human, and slightly cheeky. We are expert-led, but never cold. Confident, but never inflated. Technical, but never inaccessible.\n<\/div>\n<\/div><div class=\"bde-grid-1680-701 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-702 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-707 bde-text\">\nOur tone is\n<\/div><div class=\"bde-checkmark-list-1680-708 bde-checkmark-list\">\n<ul>\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Clear\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Direct\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Human\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Smart\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Practical\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Playful\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Personal\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Sharp\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Confident without trying too hard\n      <\/div>\n\n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><div class=\"bde-div-1680-742 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-743 bde-text\">\nOur tone is not\n<\/div><div class=\"bde-checkmark-list-1680-745 bde-checkmark-list\">\n<ul>\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Overly corporate\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Buzzword-heavy\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Robotic\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Vague\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Overwritten\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Generic \"AI future\" language\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Consultancy theatre\n      <\/div>\n\n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-696 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-843 bde-heading\">\nHow we do it in practice\n<\/h1><div class=\"bde-gallery-1680-698 bde-gallery\">\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"ee-gallery ee-gallery--isotope ee-gallery--masonry ee-gallery--single ee-gallery--lightbox ee-gallery--zoom-in ee-gallery--caption- ee-gallery--caption-none ee-gallery--ratio\">\n                  \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.17.png\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"990-1762\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.17-575x1024.png\" width=\"575\" height=\"1024\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.17.png 990w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.17-169x300.png 169w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.17-575x1024.png 575w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.17-768x1367.png 768w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.17-863x1536.png 863w\" data-sizes=\"auto, (max-width: 990px) 100vw, 990px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/1024;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.31.png\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"994-1776\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.31-573x1024.png\" width=\"573\" height=\"1024\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.31.png 994w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.31-168x300.png 168w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.31-573x1024.png 573w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.31-768x1372.png 768w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.40.31-860x1536.png 860w\" data-sizes=\"auto, (max-width: 994px) 100vw, 994px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 573px; --smush-placeholder-aspect-ratio: 573\/1024;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.41.34.png\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"990-1818\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.41.34-558x1024.png\" width=\"558\" height=\"1024\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.41.34.png 990w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.41.34-163x300.png 163w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.41.34-558x1024.png 558w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.41.34-768x1410.png 768w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.41.34-836x1536.png 836w\" data-sizes=\"auto, (max-width: 990px) 100vw, 990px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 558px; --smush-placeholder-aspect-ratio: 558\/1024;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.43.12.png\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"832-1832\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.43.12-465x1024.png\" width=\"465\" height=\"1024\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.43.12.png 832w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.43.12-136x300.png 136w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.43.12-465x1024.png 465w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.43.12-768x1691.png 768w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/Skaermbillede-2026-04-20-kl.-11.43.12-698x1536.png 698w\" data-sizes=\"auto, (max-width: 832px) 100vw, 832px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 465px; --smush-placeholder-aspect-ratio: 465\/1024;\">\n          \n                  <\/figure>\n      <\/a>\n\n      \n      <div class=\"ee-gallery-gutter\"><\/div>\n  <\/div>\n\n\n\n<\/div>\n<\/div><div class=\"bde-div-1680-285 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-286 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-287 bde-text\">\n05\n<\/div><h2 class=\"bde-heading-1680-288 bde-heading\">\nColor Palette\n<\/h2><div class=\"bde-fancy-divider-1680-289 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div>\n<\/div><div class=\"bde-grid-1680-290 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-291 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-369 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"dan-click-and-copy-1680-380 dan-click-and-copy\" tabindex=\"0\" data-copycontent=\"Copy\" data-copiedcontent=\"Copied!\" data-touch=\"1\" data-tippyplacement=\"auto\" data-tippyanimation=\"scale\" data-inertia=\"0\" data-arrow=\"0\" data-animation=\"1\" data-selection=\"1\" data-type=\"text\" data-textelement=\"Copy\" data-text=\"#050816\"><div class=\"bde-text-1680-381 bde-text\">\n#050816\n<\/div><\/div>\n<\/div><div class=\"bde-div-1680-371 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-370 bde-text\">\nMidnight Core\n<\/div><div class=\"bde-text-1680-755 bde-text\">\nPrimary Dark Base\n<\/div><div class=\"bde-text-1680-377 bde-text\">\nRGB: 5, 8, 22\n<\/div><div class=\"bde-text-1680-378 bde-text\">\nPrim\u00e6r m\u00f8rk base. Bruges til baggrunde og for at skabe dybde, tyngde og fokus.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-765 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-766 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"dan-click-and-copy-1680-767 dan-click-and-copy\" tabindex=\"0\" data-copycontent=\"Copy\" data-copiedcontent=\"Copied!\" data-touch=\"1\" data-tippyplacement=\"auto\" data-tippyanimation=\"scale\" data-inertia=\"0\" data-arrow=\"0\" data-animation=\"1\" data-selection=\"1\" data-type=\"text\" data-textelement=\"Copy\" data-text=\"#F5F5F7\"><div class=\"bde-text-1680-768 bde-text\">\n#F5F5F7\n<\/div><\/div>\n<\/div><div class=\"bde-div-1680-769 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-770 bde-text\">\nCloud Surface\n<\/div><div class=\"bde-text-1680-771 bde-text\">\nPrimary light base\n<\/div><div class=\"bde-text-1680-772 bde-text\">\nRGB: 245. 245. 247\n<\/div><div class=\"bde-text-1680-773 bde-text\">\nUsed for light backgrounds, whitespace, and clean modern layouts.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-756 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-757 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"dan-click-and-copy-1680-758 dan-click-and-copy\" tabindex=\"0\" data-copycontent=\"Copy\" data-copiedcontent=\"Copied!\" data-touch=\"1\" data-tippyplacement=\"auto\" data-tippyanimation=\"scale\" data-inertia=\"0\" data-arrow=\"0\" data-animation=\"1\" data-selection=\"1\" data-type=\"text\" data-textelement=\"Copy\" data-text=\"#C6FF39\"><div class=\"bde-text-1680-759 bde-text\">\n#C6FF39\n<\/div><\/div>\n<\/div><div class=\"bde-div-1680-760 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-761 bde-text\">\nSignal Lime\n<\/div><div class=\"bde-text-1680-762 bde-text\">\nUse Sparingly\n<\/div><div class=\"bde-text-1680-763 bde-text\">\nRGB: 198, 255, 57\n<\/div><div class=\"bde-text-1680-764 bde-text\">\nHigh-energy accent. Use sparingly for highlights, calls to action, and selected keywords.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-774 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-775 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"dan-click-and-copy-1680-776 dan-click-and-copy\" tabindex=\"0\" data-copycontent=\"Copy\" data-copiedcontent=\"Copied!\" data-touch=\"1\" data-tippyplacement=\"auto\" data-tippyanimation=\"scale\" data-inertia=\"0\" data-arrow=\"0\" data-animation=\"1\" data-selection=\"1\" data-type=\"text\" data-textelement=\"Copy\" data-text=\"#ECCCFE\"><div class=\"bde-text-1680-777 bde-text\">\n#ECCCFE\n<\/div><\/div>\n<\/div><div class=\"bde-div-1680-778 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-779 bde-text\">\nSoft Pulse\n<\/div><div class=\"bde-text-1680-780 bde-text\">\nSecondary accent\n<\/div><div class=\"bde-text-1680-781 bde-text\">\nRGB: 236, 204, 254\n<\/div><div class=\"bde-text-1680-782 bde-text\">\nSoft secondary accent. Used for lighter highlights, surface backgrounds, and softer contrast.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-792 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-793 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"dan-click-and-copy-1680-794 dan-click-and-copy\" tabindex=\"0\" data-copycontent=\"Copy\" data-copiedcontent=\"Copied!\" data-touch=\"1\" data-tippyplacement=\"auto\" data-tippyanimation=\"scale\" data-inertia=\"0\" data-arrow=\"0\" data-animation=\"1\" data-selection=\"1\" data-type=\"text\" data-textelement=\"Copy\" data-text=\"#16224c\"><div class=\"bde-text-1680-795 bde-text\">\n#16224c\n<\/div><\/div>\n<\/div><div class=\"bde-div-1680-796 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-797 bde-text\">\nData Navy\n<\/div><div class=\"bde-text-1680-798 bde-text\">\nAccent colour\n<\/div><div class=\"bde-text-1680-799 bde-text\">\nRGB: 22, 34, 76\n<\/div><div class=\"bde-text-1680-800 bde-text\">\nUsed in UI, diagrams, secondary surfaces, and supporting backgrounds.\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-783 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-784 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"dan-click-and-copy-1680-785 dan-click-and-copy\" tabindex=\"0\" data-copycontent=\"Copy\" data-copiedcontent=\"Copied!\" data-touch=\"1\" data-tippyplacement=\"auto\" data-tippyanimation=\"scale\" data-inertia=\"0\" data-arrow=\"0\" data-animation=\"1\" data-selection=\"1\" data-type=\"text\" data-textelement=\"Copy\" data-text=\"#3B154D\"><div class=\"bde-text-1680-786 bde-text\">\n#3B154D\n<\/div><\/div>\n<\/div><div class=\"bde-div-1680-787 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-788 bde-text\">\nInfra Plum\n<\/div><div class=\"bde-text-1680-789 bde-text\">\nAccent colour\n<\/div><div class=\"bde-text-1680-790 bde-text\">\nRGB: 22, 34, 76\n<\/div><div class=\"bde-text-1680-791 bde-text\">\nUsed in diagrams, brand surfaces, and visual contrast areas.\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-801 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-803 bde-heading\">\nColor Usage Distribution\n<\/h1><div class=\"bde-columns-1680-804 bde-columns\"><div class=\"bde-column-1680-805 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-1680-807 bde-image2 lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/04\/bct_color_donut_only_grey-border.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n<\/div><div class=\"bde-column-1680-806 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-809 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-814 bde-div\">\n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-1680-811 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-812 bde-text\">\nMidnight Core\n<\/div><div class=\"bde-text-1680-813 bde-text\">\n~45% \u2014 Primary base\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-815 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-816 bde-div\">\n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-1680-817 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-818 bde-text\">\nCloud Surface\n<\/div><div class=\"bde-text-1680-819 bde-text\">\n~25% \u2014 Light base & whitespace\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-820 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-821 bde-div\">\n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-1680-822 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-823 bde-text\">\nData Navy\n<\/div><div class=\"bde-text-1680-824 bde-text\">\n~15% \u2014 Secondary surfaces\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-825 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-826 bde-div\">\n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-1680-827 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-828 bde-text\">\nSoft Pulse\n<\/div><div class=\"bde-text-1680-829 bde-text\">\n~8% \u2014 Warmth & highlights\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-830 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-831 bde-div\">\n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-1680-832 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-833 bde-text\">\nInfra Plum\n<\/div><div class=\"bde-text-1680-834 bde-text\">\n~5% \u2014 Brand moments\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-835 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-836 bde-div\">\n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-1680-837 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-838 bde-text\">\nSignal Lime\n<\/div><div class=\"bde-text-1680-839 bde-text\">\n~2% \u2014 Sparingly. CTAs only\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"bde-div-1680-840 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-841 bde-text\">\nBest practice:\n<\/div><div class=\"bde-rich-text-1680-842 bde-rich-text breakdance-rich-text-styles\">\n<p>Use accent colours to guide attention, not to fill space. When everything is highlighted, nothing is highlighted. Use Signal Lime for the single most important data point or takeaway.<\/p>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-987 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-988 bde-heading\">\nGradients\n<\/h1><div class=\"bde-text-1680-1081 bde-text\">\nGradients are an important part of BCT's visual identity. They add depth, atmosphere, and a more sensory digital feel when used intentionally.\n<\/div><div class=\"bde-grid-1680-1082 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1083 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1084 bde-text\">\nUse gradients for\n<\/div><div class=\"bde-checkmark-list-1680-1085 bde-checkmark-list\">\n<ul>\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Brand surfaces\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Backgrounds\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Hero sections\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Selected large-scale visual moments\n      <\/div>\n\n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><div class=\"bde-div-1680-1086 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1087 bde-text\">\nAvoid gradients in\n<\/div><div class=\"bde-checkmark-list-1680-1088 bde-checkmark-list\">\n<ul>\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Small UI elements\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Behind small text\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Compact interface components\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Places where readability is reduced\n      <\/div>\n\n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-grid-1680-1026 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1027 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1028 bde-div\">\n              \n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-1680-1031 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1032 bde-text\">\nBlue Gradient\n<\/div><div class=\"bde-text-1680-1034 bde-text\">\n0% \u2192 #050816<br>74% \u2192 #1C2D7C<br>100% \u2192 #111827<br>LINEAR \u00b7 135\u00b0\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1036 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1037 bde-div\">\n              \n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-1680-1040 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1041 bde-text\">\nPurple Gradient\n<\/div><div class=\"bde-text-1680-1043 bde-text\">\n0% \u2192 #281532<br>52% \u2192 #362242<br>75% \u2192 #775B87<br>100% \u2192 #281532<br>LINEAR \u00b7 135\u00b0\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1045 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1046 bde-div\">\n              \n  \n  \n\t\n\n\n\n\n<\/div><div class=\"bde-div-1680-1049 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1050 bde-text\">\nBrown Gradient\n<\/div><div class=\"bde-text-1680-1052 bde-text\">\n0% \u2192 #3B3A33<br>52% \u2192 #656256<br>75% \u2192 #8E8B7F<br>100% \u2192 #656256<br>LINEAR \u00b7 135\u00b0\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1023 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1024 bde-text\">\nBest practice:\n<\/div><div class=\"bde-rich-text-1680-1025 bde-rich-text breakdance-rich-text-styles\">\n<p>Use gradients to create mood and dimension, not decoration for its own sake.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-297 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-298 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-299 bde-text\">\n06\n<\/div><h2 class=\"bde-heading-1680-300 bde-heading\">\nTypography\n<\/h2><div class=\"bde-fancy-divider-1680-301 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div>\n<\/div><div class=\"bde-text-1680-850 bde-text\">\nTypography should support BCT's balance between precision, modernity, and personality.\n<\/div><div class=\"bde-div-1680-869 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-870 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-871 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-872 bde-heading\">\nGoogle Sans\n<\/h1><div class=\"bde-text-1680-873 bde-text\">\nAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll \u2014 0 1 2 3 4 5 6 7 8 9 ! @ # $ %\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-874 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-880 bde-text\">\nPrimary Typeface\n<\/div><div class=\"bde-rich-text-1680-876 bde-rich-text breakdance-rich-text-styles\">\n<p>Used for headlines, body copy, UI, website, presentations, and sales material. Available free via Google Fonts - easy for everyone to install and use. The primary typeface should feel clean, modern, readable, and confident.<\/p>\n<\/div><div class=\"bde-button-1680-877 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/fonts.google.com\/specimen\/Google+Sans\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Download Google Font<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-881 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-882 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-883 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-884 bde-heading\">\nYuji Boku\n<\/h1><div class=\"bde-text-1680-885 bde-text\">\nAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll \u2014 0 1 2 3 4 5 6 7 8 9 ! @ # $ %\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-886 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-887 bde-text\">\nSecondary Typeface\n<\/div><div class=\"bde-text-1680-888 bde-text\">\nAccent only \u2014 Use very sparingly\n<\/div><div class=\"bde-rich-text-1680-889 bde-rich-text breakdance-rich-text-styles\">\n<p>Used very sparingly for single-word emphasis, conceptual highlights, and special brand moments \u2014 such as the word <span style=\"color: #ecccfe;\">m\u00e4nniska<\/span> where there is a clear design reason. This typeface is an accent, not a system font. Available free via Google Fonts.<\/p>\n<\/div><div class=\"bde-button-1680-890 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/fonts.google.com\/specimen\/Yuji+Boku\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Download Yuji Font<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-892 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-893 bde-heading\">\nType scale\n<\/h1><div class=\"bde-div-1680-894 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-895 bde-heading\">\nDisplay\n<\/h1><div class=\"bde-text-1680-896 bde-text\">\nDisplay \/ 96 \/ Regular\n<\/div>\n<\/div><div class=\"bde-div-1680-897 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-898 bde-heading\">\nDisplay\n<\/h1><div class=\"bde-text-1680-899 bde-text\">\nDisplay \/ 72 \/ Regular\n<\/div>\n<\/div><div class=\"bde-div-1680-900 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-901 bde-heading\">\nDisplay\n<\/h1><div class=\"bde-text-1680-902 bde-text\">\nDisplay \/ 56 \/ Regular\n<\/div>\n<\/div><div class=\"bde-div-1680-903 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-904 bde-heading\">\nHeading 1\n<\/h1><div class=\"bde-text-1680-905 bde-text\">\nH1 \/ 40 \/ Regular\n<\/div>\n<\/div><div class=\"bde-div-1680-906 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-907 bde-heading\">\nHeading 2\n<\/h1><div class=\"bde-text-1680-908 bde-text\">\nH2 \/ 28 \/ Semibold\n<\/div>\n<\/div><div class=\"bde-div-1680-909 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-910 bde-heading\">\nHeading 3\n<\/h1><div class=\"bde-text-1680-911 bde-text\">\nH3 \/ 22 \/ Semibold\n<\/div>\n<\/div><div class=\"bde-div-1680-912 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-913 bde-heading\">\nBody text - large variant for ingress and important paragraphs\n<\/h1><div class=\"bde-text-1680-914 bde-text\">\nBody \/ 20 \/ Regular\n<\/div>\n<\/div><div class=\"bde-div-1680-915 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-916 bde-heading\">\nBody text \u2014 standard paragraph for running content and descriptions\n<\/h1><div class=\"bde-text-1680-917 bde-text\">\nBody \/ 16 \/ Regular\n<\/div>\n<\/div><div class=\"bde-div-1680-918 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-919 bde-heading\">\nBody text \u2014 small variant for footnotes, captions, and metadata\n<\/h1><div class=\"bde-text-1680-920 bde-text\">\nBody \/ 14 \/ Regular\n<\/div>\n<\/div><div class=\"bde-div-1680-924 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-925 bde-heading\">\nEYEBROW \/ CATEGORY\n<\/h1><div class=\"bde-text-1680-926 bde-text\">\nEyebrow \/ 14 \/ Uppercase\n<\/div>\n<\/div><div class=\"bde-div-1680-921 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-922 bde-heading\">\nLABEL TEXT\n<\/h1><div class=\"bde-text-1680-923 bde-text\">\nLabel \/ 12 \/ Semibold\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-927 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-928 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-929 bde-text\">\n07\n<\/div><h2 class=\"bde-heading-1680-930 bde-heading\">\nArt Direction & Imagery\n<\/h2><div class=\"bde-fancy-divider-1680-931 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div>\n<\/div><div class=\"bde-text-1680-932 bde-text\">\nBCT imagery should support the story of who we are: highly capable people, real collaboration, technology in use, and a culture that feels both serious and human.\n<\/div><div class=\"bde-div-1680-1089 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-1090 bde-heading\">\nPhotography Style\n<\/h1><div class=\"bde-text-1680-1091 bde-text\">\nOur photography should feel authentic, contemporary, human, relaxed but professional, and real rather than staged. Natural light or soft lighting is preferred wherever possible.\n<\/div><div class=\"bde-grid-1680-1092 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1093 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1094 bde-text\">\nDo\n<\/div><div class=\"bde-checkmark-list-1680-1095 bde-checkmark-list\">\n<ul>\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Use high-quality, authentic images\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Show real employees and everyday life\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Highlight natural collaboration\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Use relaxed imagery where it supports the culture\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_yes'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M18.71,7.21a1,1,0,0,0-1.42,0L9.84,14.67,6.71,11.53A1,1,0,1,0,5.29,13l3.84,3.84a1,1,0,0,0,1.42,0l8.16-8.16A1,1,0,0,0,18.71,7.21Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Show technology in realistic environments\n      <\/div>\n\n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div><div class=\"bde-div-1680-1096 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1097 bde-text\">\nAvoid\n<\/div><div class=\"bde-checkmark-list-1680-1098 bde-checkmark-list\">\n<ul>\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Generic stock photography\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Artificially posed office scenes\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Overly formal corporate imagery\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        Blurry, grainy, or low-quality images\n      <\/div>\n\n    <\/li>\n\n  \n              \n              \n    <li>\n      <span class='bde-checkmark-list__icon bde-checkmark-list__icon_no'>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M13.41,12l4.3-4.29a1,1,0,1,0-1.42-1.42L12,10.59,7.71,6.29A1,1,0,0,0,6.29,7.71L10.59,12l-4.3,4.29a1,1,0,0,0,0,1.42,1,1,0,0,0,1.42,0L12,13.41l4.29,4.3a1,1,0,0,0,1.42,0,1,1,0,0,0,0-1.42Z\"\/><\/svg>\n              <\/span>\n      <div >\n        \"AI company\" clich\u00e9 imagery\n      <\/div>\n\n    <\/li>\n\n  <\/ul>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1124 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-1125 bde-heading\">\nContextual Use\n<\/h1><div class=\"bde-text-1680-1126 bde-text\">\nOur photography should feel authentic, contemporary, human, relaxed but professional, and real rather than staged. Natural light or soft lighting is preferred wherever possible.\n<\/div><div class=\"bde-grid-1680-1127 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1134 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1135 bde-text\">\nWebsite\n<\/div><div class=\"bde-rich-text-1680-1136 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li>Build trust through real people<\/li>\n<li>Prioritise authenticity over perfection<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"bde-div-1680-1137 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1138 bde-text\">\nSocial Media\n<\/div><div class=\"bde-rich-text-1680-1139 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li>Feel immediate, human, slightly informal<\/li>\n<li>Still intentional and on-brand<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"bde-div-1680-1140 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1141 bde-text\">\nPresentations\n<\/div><div class=\"bde-rich-text-1680-1142 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li>Support the story, not fill space<\/li>\n<li>Reinforce credibility and context<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"bde-div-1680-1143 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1144 bde-text\">\nPrint\n<\/div><div class=\"bde-rich-text-1680-1145 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li>Fewer, stronger images<\/li>\n<li>Good composition, clear at large formats<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1146 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-1147 bde-heading\">\nHow we do it in practice\n<\/h1><div class=\"bde-gallery-1680-1148 bde-gallery\">\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"ee-gallery ee-gallery--isotope ee-gallery--masonry ee-gallery--single ee-gallery--lightbox ee-gallery--zoom-in ee-gallery--caption- ee-gallery--caption-none ee-gallery--ratio\">\n                  \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/Moistlab-maaler.png\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"1528-953\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/Moistlab-maaler-1024x639.png\" width=\"1024\" height=\"639\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/Moistlab-maaler.png 1528w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/Moistlab-maaler-300x187.png 300w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/Moistlab-maaler-1024x639.png 1024w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/Moistlab-maaler-768x479.png 768w\" data-sizes=\"auto, (max-width: 1528px) 100vw, 1528px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/639;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/lego_AI-e1773661031260.png\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"1488-853\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/lego_AI-e1773661031260-1024x587.png\" width=\"1024\" height=\"587\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/lego_AI-e1773661031260.png 1488w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/lego_AI-e1773661031260-300x172.png 300w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/lego_AI-e1773661031260-1024x587.png 1024w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/lego_AI-e1773661031260-768x440.png 768w\" data-sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/587;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/two-people-in-lab_.png\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"1600-893\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/two-people-in-lab_-1024x572.png\" width=\"1024\" height=\"572\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/two-people-in-lab_.png 1600w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/two-people-in-lab_-300x167.png 300w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/two-people-in-lab_-1024x572.png 1024w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/two-people-in-lab_-768x429.png 768w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/03\/two-people-in-lab_-1536x857.png 1536w\" data-sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/572;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/moistlab-usecase.png\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"1200-1600\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/moistlab-usecase-768x1024.png\" width=\"768\" height=\"1024\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/moistlab-usecase.png 1200w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/moistlab-usecase-225x300.png 225w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/moistlab-usecase-768x1024.png 768w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/moistlab-usecase-1152x1536.png 1152w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8065.jpeg\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"765-863\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8065.jpeg\" width=\"765\" height=\"863\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8065.jpeg 765w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8065-266x300.jpeg 266w\" data-sizes=\"auto, (max-width: 765px) 100vw, 765px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 765px; --smush-placeholder-aspect-ratio: 765\/863;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_90321.jpeg\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"768-1024\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_90321.jpeg\" width=\"768\" height=\"1024\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_90321.jpeg 768w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_90321-225x300.jpeg 225w\" data-sizes=\"auto, (max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_7715-scaled.jpeg\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"2560-1920\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_7715-1024x768.jpeg\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_7715-scaled.jpeg 2560w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_7715-300x225.jpeg 300w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_7715-1024x768.jpeg 1024w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_7715-768x576.jpeg 768w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_7715-1536x1152.jpeg 1536w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_7715-2048x1536.jpeg 2048w\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\">\n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8077.jpeg\"  data-sub-html=\"<span><\/span>\" data-category=\"1\"                  data-lg-size=\"2400-1792\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                        <img decoding=\"async\" class=\"breakdance-image-object lazyload\" data-src=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8077-1024x765.jpeg\" width=\"1024\" height=\"765\" data-srcset=\"https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8077.jpeg 2400w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8077-300x224.jpeg 300w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8077-1024x765.jpeg 1024w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8077-768x573.jpeg 768w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8077-1536x1147.jpeg 1536w, https:\/\/blackcapitaltechnology.com\/wp-content\/uploads\/2026\/01\/IMG_8077-2048x1529.jpeg 2048w\" data-sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/765;\">\n          \n                  <\/figure>\n      <\/a>\n\n      \n      <div class=\"ee-gallery-gutter\"><\/div>\n  <\/div>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-357 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-358 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-359 bde-text\">\n11\n<\/div><h2 class=\"bde-heading-1680-360 bde-heading\">\nDownload Assets\n<\/h2><div class=\"bde-fancy-divider-1680-361 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div>\n<\/div><div class=\"bde-grid-1680-1149 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1150 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1160 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1151 bde-text\">\nLogo Files\n<\/div><div class=\"bde-rich-text-1680-1152 bde-rich-text breakdance-rich-text-styles\">\n<p>All logo variants \u2014 white, dark, and compact versions<\/p>\n<\/div>\n<\/div><div class=\"bde-button-1680-1159 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/drive.google.com\/drive\/folders\/1oYD5JCwgvPstmIWKR7ng6FyqWs2vE9dB\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Go to Logo Drive Folder<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-1680-1161 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1162 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1163 bde-text\">\nFonts\n<\/div><div class=\"bde-rich-text-1680-1164 bde-rich-text breakdance-rich-text-styles\">\n<p>Both available free via Google Fonts \u2014 easy to install for everyone<\/p>\n<\/div>\n<\/div><div class=\"bde-div-1680-1167 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-1680-1165 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/fonts.google.com\/specimen\/Google+Sans\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Google Sans - Primary Typeface<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-button-1680-1166 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/fonts.google.com\/specimen\/Yuji+Boku\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Yuji Boku - Secondary Typeface<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1168 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1169 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1170 bde-text\">\nPresentation Templates\n<\/div><div class=\"bde-rich-text-1680-1171 bde-rich-text breakdance-rich-text-styles\">\n<p>Brand-approved slide decks ready to use and adapt<\/p>\n<\/div>\n<\/div><div class=\"bde-div-1680-1280 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-1680-1173 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/drive.google.com\/drive\/folders\/15M6hf4qO-d7SAjoUJokrOI0Nf0vSinKy\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Open Presentations Drive Folder<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-button-1680-1282 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/drive.google.com\/drive\/folders\/1k1Y7A2ee8I90It-Bw55Tb2oc_jHJs1gl\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Open Decks Drive Folder<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1266 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1267 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1268 bde-text\">\nCase studies\n<\/div><div class=\"bde-rich-text-1680-1269 bde-rich-text breakdance-rich-text-styles\">\n<p>All case study materials \u2014 Drive folder and editable Figma file<\/p>\n<\/div>\n<\/div><div class=\"bde-div-1680-1270 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-1680-1271 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/drive.google.com\/drive\/folders\/13biJM-ueLmUb1cGTyAuVguEwLNmVULJR\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Case Studies - Drive Folder<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-button-1680-1272 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/www.figma.com\/slides\/406Beo4TMFbUmdyLIrnnTU\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Case Studies - Figma File<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1273 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1274 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1275 bde-text\">\nVideo Outro \u2014 Logo Animation\n<\/div><div class=\"bde-rich-text-1680-1276 bde-rich-text breakdance-rich-text-styles\">\n<p>Branded closing animation for video content. Available in desktop and mobile format<\/p>\n<\/div>\n<\/div><div class=\"bde-div-1680-1277 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-1680-1278 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/drive.google.com\/drive\/folders\/1EkETkMH9sVn8c9DsLh_sHSMBmcA4Cnit\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Go to Video Outro Drive Folder<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1283 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1284 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1285 bde-text\">\nEmail Signature\n<\/div><div class=\"bde-rich-text-1680-1286 bde-rich-text breakdance-rich-text-styles\">\n<p>Build your own branded email signature in a few clicks \u2014 consistent across the whole team<\/p>\n<\/div>\n<\/div><div class=\"bde-div-1680-1287 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-1680-1288 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/bctsignature.lovable.app\/\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Create your own email signature<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1307 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1308 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1309 bde-text\">\nLinkedin banner\n<\/div><div class=\"bde-rich-text-1680-1310 bde-rich-text breakdance-rich-text-styles\">\n<p>Look sexy on your linkedin and be a part of the group by adding the BCT banner to your profile.<\/p>\n<\/div>\n<\/div><div class=\"bde-div-1680-1311 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-1680-1312 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/drive.google.com\/drive\/folders\/1nJSayxOKFpCPUsSdRJTLNLYJjtVMzLMS\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">LinkedIn banner Drive Folder<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1313 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1314 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1315 bde-text\">\nBusiness card\n<\/div><div class=\"bde-rich-text-1680-1316 bde-rich-text breakdance-rich-text-styles\">\n<p>Download the BCT business card template. Need a business card or have questions? Write to <a href=\"mailto:jkm@blackcapitaltechnology.com\">jkm@blackcapitaltechnology.com<\/a><\/p>\n<\/div>\n<\/div><div class=\"bde-div-1680-1317 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-1680-1318 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/drive.google.com\/drive\/folders\/1TWkmK7kdBN6SY6mk8DxFBz3X1qTH9tHW\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Business Card Drive Folder<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1319 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1320 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1321 bde-text\">\nImages & Videos\n<\/div><div class=\"bde-rich-text-1680-1322 bde-rich-text breakdance-rich-text-styles\">\n<p>Brand-approved photos and video assets \u2014 for use across presentations, website, social media, and other BCT communications. Always use these over generic stock imagery.<\/p>\n<\/div>\n<\/div><div class=\"bde-div-1680-1323 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-1680-1324 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/drive.google.com\/drive\/folders\/1OsHb3PmErMtK2zbrEYUq-khoED4k__Ss\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Open Images & Videos Folder<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-1680-1225 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1231 bde-div\">\n              \n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-1250 bde-heading\">\nCan't find what you need?\n<\/h1><div class=\"bde-text-1680-1251 bde-text\">\nIf you're looking for something that isn't here \u2014 or if you have an idea for the brand, want to suggest merch, or just need a file you can't locate \u2014 reach out directly. We'd rather you ask than guess.\n<\/div><div class=\"bde-div-1680-1254 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1252 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1253 bde-text\">\nMissing asset?\n<\/div>\n<\/div><div class=\"bde-div-1680-1255 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1256 bde-text\">\nBrand idea?\n<\/div>\n<\/div><div class=\"bde-div-1680-1257 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1258 bde-text\">\nMerch suggestion?\n<\/div>\n<\/div><div class=\"bde-div-1680-1259 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1260 bde-text\">\nTemplate request?\n<\/div>\n<\/div>\n<\/div><div class=\"bde-button-1680-1306 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"mailto:jkm@blackcapitaltechnology.com?subject=Brand%20request\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Send mail to marketing<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-1680-1289 bde-div\">\n              \n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1680-1290 bde-heading\">\nThe quick brand check\n<\/h1><div class=\"bde-text-1680-1291 bde-text\">\nWhen in doubt, ask yourself:\n<\/div><div class=\"bde-div-1680-1292 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1680-1293 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1294 bde-text\">\nDoes this feel like BCT?\n<\/div>\n<\/div><div class=\"bde-div-1680-1295 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1296 bde-text\">\nIs it clear?\n<\/div>\n<\/div><div class=\"bde-div-1680-1297 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1298 bde-text\">\nIs it human?\n<\/div>\n<\/div><div class=\"bde-div-1680-1299 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1300 bde-text\">\nIs it sharp?\n<\/div>\n<\/div><div class=\"bde-div-1680-1301 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1302 bde-text\">\nIs it grounded in reality?\n<\/div>\n<\/div><div class=\"bde-div-1680-1303 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-1680-1304 bde-text\">\nDoes it feel less corporate and more real?\n<\/div>\n<\/div>\n<\/div><div class=\"bde-text-1680-1305 bde-text\">\nIf yes, you are probably close.\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Brand Guide \u00b7 2025 BCT Brand Guide This guide is designed as a practical tool for everyone working with the BCT brand across day-to-day touchpoints. Its purpose is to make it easier to create consistent, recognisable, and high-quality communication across presentations, website pages, social media, proposals, cases, ads, and internal material. 01 Intro What is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-1680","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brandguide - Black Capital Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackcapitaltechnology.com\/se\/brandguide\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandguide - Black Capital Technology\" \/>\n<meta property=\"og:description\" content=\"Brand Guide \u00b7 2025 BCT Brand Guide This guide is designed as a practical tool for everyone working with the BCT brand across day-to-day touchpoints. 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