
It's the ground rules for your data: who's responsible, how data should be structured, and who's allowed to use it.
Usually because the same information is recorded differently across systems, or because nobody fixes errors at the source. Both can be solved.
The business owns the content. IT owns the systems. Both need to be involved.
Data that's accurate, organised, documented and legally permitted to use. That's what allows AI to provide answers you can trust.
With the data causing the biggest problems today. That's often customer or product data.