The problem

You can't automate what you don't understand.

Most companies know they want to use AI. Few know exactly where. The result is projects that look great in a presentation – but fall apart when they meet the real workday.

What could go wrong?

The tool doesn't fit

It's built on assumptions - not on how people actually work.

The wrong things get automated

You remove the symptoms instead of the cause. And create new friction along the way.

Nobody uses it

Because the new system doesn't fit into the workday. Good technology. Wrong reality.

The process

From day one to a concrete plan.

A Shadow Walk is built to move fast - and end with clarity and concrete next steps, not just observations.

What happens?

What you get

Not a 50-page report, but a concrete foundation.

About a week after your Shadow Walk, you receive five concrete deliverables - and a walkthrough where we take you through all of it.

Friction Map

A visual overview of exactly where time, quality and value are lost in your current workflows.

AI and automation opportunities

The most important AI and automation opportunities – prioritized by impact, effort and how realistic they are to put into use.

MVP recommendation

What you should build first – with a clear rationale, scope and concrete success criteria.

Implementation plan

Next steps, owners, dependencies and timeline. A concrete 30/60/90-day overview you can start working with right away.

AI guardrails

Where AI should not be used – including risk areas, where people need to be involved, and principles for using data.

What happens next?

Most clients go straight from the Shadow Walk to a proof of concept – a small, focused solution that tests the most important opportunity in the real working day.

From there, we build a roadmap together and stay closely involved as a partner all the way.

See a Shadow Walk example

Clobotics case

Proof that it works

30%

faster repairs at Clobotics after implementation

AI-driven automatic documentation

+100

data points collected per repair

compared with manual documentation before

~1 week

from the Shadow Walk at your site to the full report

incl. presentation and walkthrough

80%+

diagnostic accuracy for MoistLab

up from ~10% before

We're selective about who we work with

We only run a limited number of Shadow Walks each month. Not to create artificial scarcity, but because doing it properly takes time and focus. If we can't give the job our full attention, we don't take it on.

What people usually ask before they say yes.

Less than you'd think. We follow people while they work – we don't pull them into meetings or workshops.

Most teams tell us they barely noticed we were there. The goal is to observe, not to interrupt.

Typically 2–4 people who do the actual work, the tools they use, and one internal contact person who can help with access and coordination.

Read-only access or screen sharing is usually plenty. We of course handle confidentiality and NDAs as needed.

No. A Shadow Walk stands entirely on its own.

You get a full report and our recommendation for what the next step could be. Whether you choose to build on it with us, with someone else, or to wait is entirely up to you.

We'd rather give you clarity than tie you to anything.

Maybe not.

But most companies that go into the process with a fairly clear idea discover at least one assumption that doesn't hold up once you look at the actual workflows.

If you're right, the Shadow Walk confirms it and gives you a stronger foundation. If not, you may have saved yourselves from an expensive bad investment.

We only run a limited number of Shadow Walks each month.

Get in touch and we'll tell you when the next available slot is – typically within 2–3 weeks.

Price

One process. One clear output. One basis for your decision.

A Shadow Walk has a fixed scope. You know exactly what you get - and what it costs.

DKK 25,000

excl. VAT · incl. all deliverables and presentation

Book a Shadow Walk

What you get

Kickoff meeting (30–45 min)
½–2 day Shadow Walk at your site
Friction Map
Prioritized list of AI and automation opportunities
MVP recommendation with rationale
30/60/90-day implementation plan
Guardrails for where AI should not be used
Presentation and walkthrough with your team

We don't guess.

We Shadow Walk.

You can't automate what you don't understand.

The tool doesn't fit

The wrong things get automated

Nobody uses it

From day one to a concrete plan.

Not a 50-page report, but a concrete foundation.

Friction Map

AI and automation opportunities

MVP recommendation

Implementation plan

AI guardrails

What happens next?

30%

+100

~1 week

80%+

We're selective about who we work with

What people usually ask before they say yes.

One process. One clear output. One basis for your decision.

DKK 25,000

Let's spend a day together.

We don't guess.

We Shadow Walk.

You can't automate what you don't understand.

The tool doesn't fit

The wrong things get automated

Nobody uses it

From day one to a concrete plan.

Not a 50-page report, but a concrete foundation.

Friction Map

AI and automation opportunities

MVP recommendation

Implementation plan

AI guardrails

What happens next?

30%

+100

~1 week

80%+

We're selective about who we work with

What people usually ask before they say yes.

How much does it disrupt the workday?

What do you need access to?

Are we obligated to build anything afterwards?

We already know what we want to build. Do we still need a Shadow Walk?

How quickly can we get started?

One process. One clear output. One basis for your decision.

DKK 25,000

Let's spend a day together.