We don't guess.

We Shadow Walk.

Most AI projects don't fail because the technology is wrong. They fail because nobody understood how the work actually happens — before they started building. That's exactly where we start.

One day onsite

Concrete deliverables

Clear next steps

25.000 DKK

Book Shadow Walk

See what you get

The problem

You can't automate what you don't understand.

Most companies know they want to use AI. Few know exactly where. The result: projects that look great in a presentation - but fall apart in the real workday.

What could go wrong?

The tool doesn't fit

Built on assumptions — not on how people actually work.

The wrong things get automated

You remove the symptoms, not the cause. And create new friction along the way.

Nobody uses it

Because the new system doesn't fit the workday. Good tech, wrong reality.

The process

From day one to a concrete plan.

A Shadow Walk is built to move fast — and end with clarity, not just observations.

What happens?

What you receive

Not a 50-page report. A concrete foundation.

Within approximately one week after the Shadow Walk, you receive five structured deliverables - and a presentation where we walk you through everything.

Friction Map

A visual overview of exactly where time, quality and value leak in your current workflows.

The wrong things get automated

Your top AI and automation opportunities, ranked by impact, effort and adoption potential.

MVP recommendation

What to build first — with a clear rationale, scope and success metric.

Implementation plan

Steps, owners, dependencies and timeline. A 30/60/90-day view your team can execute immediately.

Guardrails

Where AI should not be used — risk areas, human-in-the-loop points and data principles.

Then what?

Most clients move directly from the Shadow Walk into a proof of concept — a small, focused build that tests the highest-priority opportunity in the real environment. From there, we build a roadmap together and stay involved as a close partner throughout.

See an Shadow Walk example

Clobotics case

Proof it works

30%

faster repairs for Clobotics after implementation

AI-powered auto-documentation

+100

data points captured per repair session

vs. manual documentation before

~1 week

from onsite to full report in your hands

including presentation

80%+

diagnostic accuracy for MoistLab

up from ~10% before

We're selective about who we work with

We take a limited number of Shadow Walks each month — not to create artificial scarcity, but because doing it properly takes time and focus. If we can't give it our full attention, we won't take it on.

The things people usually ask before saying yes.

Less than you'd think. We follow people as they work - we don't pull them into meetings or workshops. Most teams tell us they barely noticed we were there. The goal is observation, not interruption.

2–4 people doing the actual work, the tools they use (read-only or screenshare is fine), and one internal sponsor who can unblock access and align priorities. We handle confidentiality and NDAs as needed.

No. The Shadow Walk is a standalone engagement. You get a full report and a recommended path forward. Whether you build with us or someone else — or decide to wait — is entirely up to you. We'd rather give you clarity than lock you in.

Maybe not. But most companies that feel certain going in discover at least one assumption that doesn't hold up once you look at the real workflows. If you're right, the Shadow Walk confirms it and gives you a stronger foundation. If you're not, you've just saved yourself from a very expensive mistake.

We take a limited number of Shadow Walks each month. Reach out and we'll let you know the earliest available slot — usually within 2–3 weeks.

Pricing

One day. One clear output.
One decision.

The Shadow Walk is a fixed-scope engagement. You know exactly what you get — and what it costs.

25.000 DKK

excl. VAT · includes all deliverables + presentation

Book Shadow Walk

What's included

Kickoff call (30–45 min)
½ to 2 days onsite Shadow Walk
Friction Map
Opportunity Backlog (prioritized)
MVP recommendation + rationale
30/60/90-day implementation plan
Guardrails (where not to use AI)
Full presentation to your team

Proof it works

Let us spend one day with you.

Reach out to Jesper or Trond directly. No long sales processes, no pointless meetings. Just an honest conversation about whether a Shadow Walk makes sense for you.

Get in touch